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Thursday, June 16, 2016

Hotter 'n Hell 100 Art Bike Program Poster

Working on a sticker of this
Art bikes are great! They are fun to watch, they are fun to design. So when we were asked to create a poster celebrating the concept and inviting the public to join in the fun, we jumped at the opportunity. We researched classic logo and poster design and started with the idea of something that heralded the golden age of cycling. The fist design was a success, but too dated in it's look. 
Version 2, I loved! But, the Art Bike program is fun and full of levity, so I wanted something that didn't feel dangerous or serious. It was a tough decision to go back and develop another poster as I loved the second version. It contained some of my favorite elements and I thought they worked together wonderfully. It was possibly a bit too much red and orange, effecting readability, but I kept failing when I tried to introduce complimentary and contrasting colors.
Version 3, the Art Monster, was my initial concept but I couldn't make my sketch work to satisfaction. After rejecting versions 1 and 2, I forged ahead, this time introducing using 3d elements. In the end, I think the result achieves the goal of showcasing the project and doing some in a light-hearted way.
The final deliverables was a 32x40 inch poster, displayed with he seed bikes at Sikes Senter Mall.
The winning (my favorite) poster design. 



I was SUPER excited about this graphic element, though in hind-sight I think maybe 


Poster v2.0 for the Hotter 'n Hell 100 Art Bike Program.

This version grew out of a little sketch i did of the flaming heart logo. I actually love this design, but felt like it was a little too dated and dangerous. I kept getting comments and questions on the diagonal bars in the background. The only answer: a design element I thought was cool. Plus this felt a little too serious for the levity generally present in art bikes. 


Poster 1.0 for the Hotter 'n Hell 100 Art Bike Program

I was shooting for something nostalgic with the logo. It wasn't impactful enough. I love the logo design, but it reads poorly and gets lost on the background.


One of my favorite graphic creations from the HHH Art Bike Project

Initial sketches: I had hoped to make something work with the bike-monster idea.

There was this GREAT character piece by Gary Taxali that I wanted to steal (the elephant)

My first real effort: A 'framed' bike wheel

By this point, I felt like I was really getting some solid design ideas

Follow this QR code to the Wichita Falls Arts Council Page



Blech! I know... I was digging it but couldn't find the right type treatment.

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